LLM Reporting is Here

This month, we shared insights on what reporting will look like across LLM AI Chat Engines.

You can see more details in the post linked below, but here are some screenshots using dummy data for one of our clients, Not On The High Street.

Brand rankings across the major LLMs across varying topics:

See how often LLMs are mentioning your brand:

Brand Sentiment Score:

This is a very interesting way to track the sentiment of your brand across these LLMs. A dream for PRs.

The full article with more images is available here: https://www.linkedin.com/pulse/llm-ai-reporting-coming-soon-all-seo-reports-near-you-samuel-hurley-jw0ec/ 

If you’d like to unlock this data for your brand, let us know, and we will give you the details.

Interview with Ben

This month’s interview is with Ben Stinson, Digital Director from Purely Diamonds. Connect and chat with Ben here: https://www.linkedin.com/in/benstinson2/

We discuss:

• Offline to Online Showroom attribution

• Supporting your team to manage up to a founder-led or non-founder-led business

• Nuances of expanding to the Australian market

• How he approaches marketing in the diamonds niche

Introducing The Scoop

Last week, we launched "The Scoop," our LinkedIn newsletter that delivers the latest news and trends in SEO and eCommerce. Tom, our head of SEO, runs it, and it’s available below.

Why did we launch this?

A dedicated, short-form, snappy newsletter directly on LinkedIn so you can stay in the loop via the Scoop… (sorry.)

Subscribe on LinkedIn

https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7292836313899175937

The Connection Between SEO & CRM

We’ve officially launched our CRM offering after nearly one year of planning. We’re currently offering entry-level discounted rates for anyone on this newsletter.

Let us know if you’d like an audit of your customer behaviour, email setup and flows, and we can give you estimates.

Why did we launch CRM?

To continue our focus on Organic channels for eCommerce brands. So many brands neglect both organic + retention or at least take it for granted.

We also saw a unique opportunity to marry up the SEO and CRM channels.

1) Non-brand CRM: CRM leads typically overfocus on brand CRM, constantly pushing brand-led campaign messages via email. However, CRM's actual value is in using existing data to inform a retention strategy to help customers make purchases.

2) Search data: CRM leads often lack key data points to inform their content strategy. How do they know what customers think before they purchase, what pain-points stop them from buying and any queries about the brand itself? This is where Search data comes in; SEOs have access to valuable search data that is essentially customer demand, customer FAQs, queries through Reddit, and trending data - all would play an instrumental part in a CRM strategy.

If you are interested in hearing more, let us know.

Amelia recently joined us from Belstaff to help us launch this service. We’ll use similar frameworks and approaches to launching Digital PR around four years ago, combined with Amelia’s extensive research in CRM for leading eCom brands.

The best part... Amelia’s only now realised her name spells “a email” - she was destined to work in email marketing from birth…

Reply to this email if you’d like to chat all things levelling up your CRM

State of Email Marketing for Retailers

IMRG recently released a ‘state of email marketing for retail’.

Here’s Amelia’s takeaways:

• "Higher Emphasis on Organic & Retention: Key business challenges include customer acquisition and maintaining healthy ROAS and margins, primarily due to rising performance marketing costs and declining paid channel effectiveness. This has led to greater emphasis on organic growth and customer retention strategies.

• Reasons to Unsubscribe: Customers mark emails as spam or unsubscribe for three reasons: 1/frequent communications, 2/suspicious-looking emails, and 3/irrelevant content. To avoid this, send only targeted, authentic, and valuable emails at appropriate intervals.

• Problems Unsubscribing: 75% of customers report problems when trying to unsubscribe from emails—either continuing to receive messages after unsubscribing, encountering broken unsubscribe buttons, or being unable to find the unsubscribe option. Remember: valued customers will return naturally. Make unsubscribing straightforward, as getting marked as spam can damage your email deliverability immediately and long-term.

Coming Soon: Google Product Comparisons

Google announced an extension of its AI overviews, focusing on eCommerce. The screenshot below shows everything you need to know. These are largely appearing for comparison searches, e.g., product or brand vs. product or brand.

Ensure your product feeds are up to date, optimised, submitted to the merchant centre, and error-free so you appear in these results.

This is also a further glimpse into Google's future. Their aim is to not be a referral engine and to keep people on Google longer, taking inspiration from social media platforms.